According to the content of cinema, the trend of visitor changes, e.g. students, career woman, couples, families, elder and others. Based on prediction of visitors, it is possible to deploy the promotion which matches customer’s needs.
The cinema promotion can be supported starting from the 1 hall of the cinema complex, regardless of region. We can conduct the promotion based on local characteristics. Therefore, you can expect outstanding effect of advertising, i.e. name recognition and awareness in local or specific area.
※Cinema Complex：A kind of movie theater, where there are multiple screens.
You can make high-recency effect, caused by synergistic effect with movie, based on promotion of something, such as what is related to the content or the area where the movie is set.
For example, you can increase purchasing willingness of visitors by distributing flyers about goods for elementary school pupils while movie for children is screened.
※Recency effect: The effect of the impact on the buying behavior of people through the recent contact with advertising. (Definition of THE JAPAN COMMERCIAL BROADCASTERS ASSOCIATION)
"Cinema promotion" is not limited to flyer distribution only, but also includes various advertising by using the theater.
We distribute the samples while the customers are buying tickets. In addition, it is also possible to distribute flyers and samples by the segment of region, age, gender and etc. (e.g. distribution for female visitors only)
When the targeted visitors purchase the ticket, we distribute the flyer and announce its content. The waiting time before the movie begins can be used for explaining about goods to visitors by the cinema staff. In addition, it is also possible to combine distribution of flyers and samples by the staff when the visitors exit. Besides distribution of flyers, we can put flyers, display advertising posters in the theater, as well as displaying vehicle (some cinema complexes only).
It is possible to show screened commercials before the main part begins. The Audience will be compelled to watch these commercials, because it is prohibited to talk and to use mobile devices during the screening. The rate of viewing by the audience is close to 100%.
"Cinema promotion" is not limited to flyer distribution only, but also includes various advertising by using the cinema.
|10,000 promotional materials can
be distributed in 6 Cinema Complexes
（Price without tax ￥395,000-）
|B5 handbill charge||￥106,920-
（Price without tax ￥99,000-）
（Price without tax ￥518,000-）
|15,000 promotional materials can
be distributed in 14 Cinema Complexe
（Price without tax ￥422,000-）
|B5 handbill charge||￥123,120-
（Price without tax ￥114,000-）
（Price without tax ￥536,000-）