Mailbox is checked every day at both homes and offices. It means that mailbox will be checked with approximately 100% chance. The decision whether it is necessary or not is made at a glance. Because the eye catch rate (visibility) is high, it is the advertising media with bigger reaction than newspaper insert or direct mail.
The advertisement can be delivered directly to all mailboxes of the distribution area except the houses which refuse posting, because it is possible to distribute advertisement to all houses (Roller distribution). The coverage rate to the number of households is overwhelming, because it is not restricted by presence or absence of newspaper subscription or internet services access.
Posting is a community-based advertising which we can designate the area in detail. Its cost-performance is good because you can exclude the outside of your trading area, and you can comprehend the needs in small areas. Also, we can meet your request such as you want to strengthen sales, rise up awareness or try the reaction in some areas.
The posting sorted by targets (apartment house, single house, office and others / age, gender and etc.) according to your request is available. By making target and distributing accurately, you can expect high reaction effect while reducing costs.
※Target-making work depends on data provided by our affiliate marketing company.
You can distribute not only flyer, but also various media, such as brochure, menu, free paper, magazine, newsletter, catalog and sample.
If there are multiple targets, you can expect high reaction effect by changing the design of promotional material in accordance with targets. We can create multiple promotional materials at the same time, so we can save time and cost of production. In addition, we can take production of promotional materials of various media, not only flyer.
As a measurement of echo effect of posting, we can obtain consumer information by collecting the discount coupon attached to distributed materials at the time of purchase. By analyzing the information and comprehending the reaction rate in each segment, we can obtain the criteria to decide next promotion activities, like which target and area we should focus or where the customer's need is.